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home | About Simpler Stocks
About Simpler Stocks

John F. Carter

Trader Behind Simpler Stocks

John Carter's father was a Morgan Stanley stock broker. John made his first trade at 17 when he made $750 in some "call options" in Intel. He was clueless about trading, but he was hooked.

After high school, John Carter studied at the University of Cambridge, England, then graduated from the University of Texas in Austin with degrees in History and Economics.

While attending University of Texas he covinced a girl to put her $25,000 student loan money into a stock called Iomega. A few months later the stock doubled and she was able to pay off her student loan and have $25,000 left over. That girl married John 4 years later and after 17 years of marriage they have 3 children together.

John Carter was never that intrigued by the brokerage side of the trading world. Instead, he liked to try and test various online trading strategies through college and well into his corporate jobs. He became quite adept at making money, though there were times when holding onto it turned out to be a problem.  The road was not always easy and John learned his lessons the hard way like many day traders out there.  If you've seen him speak at the Money Show or Traders Expos, then you've probably heard the story about "the house in Minnesota" which still makes him squirm just to talk about it and relive it to this day.  After that experience, he came across Mark Douglas's book, "The Disciplined Trader" and that helped to push him on the road to consistency.

John Carter eventually found a trading system he was satisfied with. He left corporate America to pursue full-time professional trading in 1998.  After a few years of trading on his own, he eventually grew tired of day trading by himself in his office and chatting with his Arrowana (a large fish).  He started to seek out other traders and post information online, which led to start several trading education sites.

John Carter today is a Commodity Trading Advisor with Razor Trading. Recently, McGraw Hill commissioned him to write a book entitled Mastering the Trade. Mastering the Trade by John F. Carter was released in January, 2006. Carter's trading book soon climbed the charts at Due to the popularity the McGraw Hill commissioned John for a second edition of Mastering the Trade that was released in 2012.

Jeff Roth

Jeff Roth’s step father was a trader on the Chicago Board of Options Exchange, CBOE, for 17 years. Jeff was hooked on the markets from an early age studying charts and helping his step-father trade. When he saved up enough money to trade he made his first trade when he was 18.  

Jeff studied at Seton Hall University where he graduated with a degree in Economics with a concentration in monetary policy.

With a fascination in entrepreneurism and trading Jeff started several failed businesses before starting a successful Internet company in 2006 while working as an analyst for a Fortune 100 company. Jeff quit his analyst job on May 11 2007 because his business income was making four times his job income. Jeff calls that his personal independence day.

Jeff Roth never lost his passion for trading though and over the years had many ups and downs as a trader while running his business. In 2011 he met John Carter who needed Jeff’s Internet business expertise and combined with Jeff’s interest in trading made for a great partnership.  In 2012 Jeff helped John Carter and Henry Gambell launch Simpler Options. In 2013 Jeff co-founded Simpler Stocks with John Carter. John has helped Jeff become a consistent trader.

Today, Jeff works to help others break out of the corporate rat race and become independent, successful traders. He believes that real freedom only exists when it’s combined with financial freedom. If Simpler Stocks or Simpler Options has helped you achieve financial freedom please email because Jeff would love to hear your story.